49. There's a personal connection between you, the product, and the product's creator. There's someone you can email and say "I love your product! Thank you!" and actually get a response back, which spreads the warm and fuzzies around for everyone.
50. Supporting handmade artists, which is absolutely vital in this current economy. We need to support local, small businesses and artists over the big corporations.
51. It's handmade! Someone's hands touched that product, and put their time, attention, and love into it. It wasn't mass-produced in some factory where several people attached one item to create the whole over and over and over again.